TBWA resigns £25m Muller – a split was surely coming but it’s still a surprise
We noted in November that TBWA London’s tenure of the £25m Muller account was looking rather shaky as the Bavarian-owned yogurt maker sacked its senior UK management and brought in hard-nosed former...
View ArticleW+K and Lurpak offer food porn for today’s hard-pressed generation
Do you remember those celebrated Marks & Spencer ‘food porn’ ads from RKCR/Y&R, salivating shots, smoochy music and a seductive voiceover for M&S’s aspirational ready-prepared meals? Some...
View ArticleNow Sainsbury’s and AMV turn to TV food porn
Food porn, dont’cha miss it? Back in the 90s, or thereabouts, Marks & Spencer was famous for its orgasmic food ads and now Sainsbury’s and trusty agency AMV/BBDO appears to be rehearsing the genre...
View ArticleW+K London takes a detour into space for Lurpak launch
Arla foods is launching a new ‘Cook’s Range’ for Lurpak butter and Wieden+Kennedy London is back on the case with another variation of its tongue-in-cheek food porn, this time with a ‘2001 Space...
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